09:42 · During the workday
The inquiry arrives. The reply is delayed.
A customer asks for an appointment while you are with someone else. The conversation is still waiting for its first reply.
CRM and smart calendar for service businesses
From the first message to the next visit.
Enquiries, conversations, customers and appointments in one system, with a clear next step for every inquiry.
When a customer messages you on WhatsApp, the conversation enters your workspace. Replies follow the rules you set, while appointments and next steps stay visible to you and your team.
In your demo, we will explore your workflow and show how it could work in Rowkey.
Your business, in one viewROWKEY / 01
Explore a working day in the system
Noa StudioDemo workspace
NTuesday · November 24
System activeOverview
Today's visits12
Open inquiries4
Staff on shift2
What's happening at your business
Reminders and follow-ups run as configured, so you can see what's been handled.
Illustration with fictional dataRowkey
Interactive illustration of system workflows. Screens and actions depend on your business setup.
What happens after an inquiry arrives?
The customer has reached out. Keep the conversation moving.
An inquiry may come from an ad, your website or a referral. Without a timely reply, conversation context and a clear booking step, an interested customer can be left waiting.
When the team takes over
The reply continues. The context is lost.
If the team must ask again what the customer needs and which times were checked, the conversation almost starts over.
When the customer asks to book
There is a conversation, but no clear next step.
Without availability and booking in the same flow, scheduling becomes another message, another check and another open task.
Customer story | From the salon
He is with a client. The next inquiry still gets an answer.
A hair professional describes what happens when a new inquiry arrives mid-appointment, and how Rowkey helps him respond, follow up and book the next visit without stopping work.
Hair professional and business owner
01
An inquiry arrives mid-appointment
Marketing brings in interested people, but when he is focused on the client in his chair, he cannot always respond right away.
02
Response and follow-up start on time
Rowkey provides an initial reply, keeps the context and helps with customer follow-up, reminders and booking.
03
He can focus on the client in front of him
He keeps working while inquiries receive a response and the process moves forward, even when he cannot pick up the phone.
Figures shown as video graphics are illustrative and are not presented here as verified business results.
Explore the system
From the first message to the appointment, with context in one place.
Rowkey brings conversations, customer details and the calendar together. The agent helps with replies and booking under your settings, and the team can step in when a person is needed.
Leads and AI agent
Collect enquiries from connected sources. Configure an agent to understand what customers need, answer questions and move the conversation forward.
Fewer enquiries waiting until you're free.See how it worksCustomers and conversations
Contact details, notes and conversation history stay together. Your team can take over a chat with the context already available.
No need to rediscover the customer.See how it worksCalendar and appointments
Manage appointments and team availability in one place, with reminders and booking changes handled as part of the process.
A clear calendar with less manual coordination.See how it worksRetention and follow-ups
Import existing customers and configure outreach after a visit, a period of inactivity or a birthday, based on available data and consent.
Keep the relationship going after the visit.See how it worksStaff and attendance
Employees see their calendars and clock in and out on mobile. Owners collect hours and reports based on the business's settings.
Less chasing missing hours.See how it worksVisibility and control
Follow enquiries, appointments and your team's work. See what has moved forward, what is still open and where you need to step in.
Make decisions with information in one place.See how it worksOne inquiry. Two different outcomes.
While you're with a customer, the next one is already messaging.
See an inquiry waiting for the owner, alongside a configured agent that replies, checks availability and books a visit.
When everything waits for the owner
N
Noa StudioNo response yet
Today6 hours later. Maya is still waiting.
Hi 🙂 I'd love a facial this week. Any availability?
09:42Hi, could I get a reply?
10:18I've booked somewhere else now, thanks.
15:43The inquiry stayed open. The customer moved on.
When the Rowkey agent handles the inquiry
N
Noa StudioThe studio's digital assistant
Today
Hi 🙂 I'd love a facial this week. Any availability?
09:42Hi Maya 😊 I'm Noa Studio's digital assistant. Happy to help! Do mornings or afternoons work better?
09:42Morning, ideally Tuesday 🙏
09:43We have Tuesday at 09:30 with Noa. Shall I book it?
09:43Perfect, let's book! 😊
09:44All booked! Tuesday at 09:30 🌿 I'll send a reminder before your visit. See you soon!
09:44Visit booked. The reminder is next in the workflow.
New calendar appointmentMaya Levy · Facial · Tuesday · 09:30
Illustrative conversation from the customer's perspective. Agent replies, availability and reminders require setup and connections. No real messages are sent.
The relationship continues after the visit
Your customer list should work for your business.
A follow-up is a timely return to a customer. Together we configure when and what to send: a post-visit check-in, reconnection, birthday greeting or relevant offer. Customers feel remembered while the business saves manual work.
Two customers. Two very different experiences.
The difference between a forgotten customer and one who feels remembered
The pain - no follow-up
Liron has to reach out again and again
Liron · existing customerWhatsApp
The day after the visit
Hi, thank you for yesterday. When should I book another visit? 🙂10:04
Liron waits for a reply. The business never follows up.
Three days later
Hi, just checking my message came through 🙏 I'd love to come back.13:21
Still no reply.
A week later
I've booked somewhere else now. Thanks anyway.11:09
Type a message
Liron received no reply and booked elsewhere.
The solution - with Rowkey
The system checks in with Maya and keeps the conversation going
Noa Studio · MayaWhatsApp
The day after the visit
↘ Rowkey initiated a follow-up the day after the visit
Hi Maya, this is Noa Studio 😊 How was your visit yesterday? Anything you'd like to ask us?10:00
That's so thoughtful! It was lovely, thank you 💙10:12
Maya's birthday
Happy birthday, Maya! 🎉 Have a wonderful day. We'd love to see you again 💐09:00
That's lovely, thank you 🥰09:05
Before the holiday
Hi Maya, we've prepared a holiday offer for returning customers 🎁 Want me to check a convenient time?10:00
I'd love that. Anything on Thursday?10:08
Thursday at 5 pm is open. Shall I hold it? 😊10:09
Yes, perfect! See you 😊10:10
Type a message
Maya felt remembered and came back to book.
Illustrative chats only. Proactive WhatsApp messages require a connection, appropriate consent and an approved template. The holiday offer shown is not active.
Time clock and staff calendar
Month-end shouldn't begin with a hunt for hours.
The same workday, two ways: hours scattered across messages and files, or mobile punches collected in one place. Play the demo to see the difference.
01
Without Rowkey
What time did I leave?
The employee reports by message, the owner copies hours, and details are missing at month-end.
Business teamStaff group⋮
08:58
Morning, I started at 09:00 👋
The next day
I forgot to report when I left yesterday. Maybe around 17:00 😅
What about Tuesday? I'm missing hours for the report.
I'm not sure. I'll check and get back to you...
🙂＋
Manual timesheet
Monday09:00Missing clock-out
Tuesday09:00Unknown
The accountant's report waits for missing hours
02
With Rowkey
One punch. One clear picture.
Staff clock in and out on their phones and see their calendars. The owner sees the hours in one place.
Employee mobile viewNoa Levy
Rowkey09:41
Shift completed
08:00TodayThis week38:00Next calendar entryTomorrow · 10:30
Hours are ready for reporting without collecting messages
Owner view
Month-end hours report
Attendance in one place, with labor cost calculated from the configured rate
EmployeeReported hoursCalculated labor cost
Noa Levy168:00₪8,400
Sample data: 168 hours × ₪50 per hour
Sample report ready for review
Download a PDF or Excel file. The owner reviews and shares it with the accountant through personal WhatsApp.
PDF / ExcelShare after approval
Interactive simulation with sample data only, not connected to a real account. Pay depends on each business's wage and attendance settings; sharing with the accountant requires owner action.
Before choosing a systemCheck if Rowkey fits
Looking for a CRM with appointments and WhatsApp?
Rowkey is for service businesses that need to manage an inquiry, conversation, customer and appointment in one workflow. It is especially useful when information moves between people and tools, and the next step for an inquiry is not always clear.
If you only need a simple personal calendar, a calendar tool may be enough. If you also need to connect inquiries, customers and your team, see the full workflow in a demo.
- 01
Leads and customer management
Check whether you can see who contacted you, where they came from, the conversation and the next step.
- 02
Appointments and team availability
Check how a booking is made or changed, who sees the calendar and when a reminder is sent.
- 03
WhatsApp replies and human handoff
Check which channels connect to your business, what the agent can answer and when your team takes over.
Who it is for
Businesses built around people, appointments and service.
If your day involves coordinating, replying, reminding and following up, let's see what the system can handle. It can support an independent owner or a team working together.
01Clinics and practitioners
02Beauty, aesthetics and wellness
03Salons, barbers and nail studios
04Consultants and appointment-based services
We configure it together
Start with the way your business works.
You don't need a ready-made brief. We start with today's workflow and design a process you can understand, test and manage.
Understand your day
Where enquiries come from, how bookings happen, who responds and which tasks keep repeating.
Configure and connect
Adapt the system, roles, messages and connections to the process we agree on.
Demonstrate and test
Run your scenarios: an enquiry, a booking, a follow-up and a staff time entry. Check what happens at each step.
Start and improve
Train the team, start working and follow the process to refine the settings.
When you're at home, be at home.
A customer message doesn't have to interrupt every dinner or family evening. With replies and follow-ups configured, the system can keep handling repetitive tasks while you're away from the screen.
Book a Rowkey demoBefore getting started
I already use a calendar and WhatsApp. Why add a system?
The value is connecting them to your customers and workflow. Instead of remembering who contacted you, checking availability separately and sending reminders by hand, information and next steps stay together.
Can I start with my existing customer list?
Yes. Import Excel or CSV records with contact details, birthdays and notes. We review the available data together. Visit-based follow-ups require visit history in the system.
Does the agent reply on its own? Can I take over?
Once its channel and behavior are configured, the agent can respond and advance conversations. A team member can take over. Proactive WhatsApp messages require appropriate consent and approved templates.
Is everything in the demos enabled immediately?
The demos illustrate possible workflows. Discovery defines what fits, which connections are needed and what will be activated. Additional development or integrations are scoped in advance.
Can employees work from their phones?
Yes. Based on their permissions, staff can see calendars and clock in and out on mobile. Owners collect hours and generate reports. Labor cost depends on data and settings and does not replace payroll review.
Rowkey
See Rowkey in the context of your workflow.
Leave your details and we will contact you to arrange a demo. We will discuss what you want to improve and explore how Rowkey could fit your working day.
- 01Leave your name and phone number.
- 02We contact you to learn about your business and arrange a time.
- 03We demonstrate a relevant workflow and explore whether Rowkey fits.